History, Consuption of BLUE JEANS (FASHION in U.S History) assignment Research Paper

History, Consuption of BLUE JEANS (FASHION in U.S History) assignment - Research Paper Example It looked dark blue as it was generally colored with indigo, a type of colorant derived from plants in India and America. Almost 20 million tons of indigo is produced for the dyeing of jeans every year, though each pair of jeans requires only a few grams of the dye. It was worn by workers as the fabric was very durable and strong. Gold was found in California in the year 1848 which gave rise to the popular Gold rush, the workers of the gold mine required long lasting cloths that would last long and not be worn off easily. A man called Leob Strauss who lived in New York shifted to San Francisco which is quite close to California and started a wholesale business of supplying clothes, later he changed his name to Levi from Leob, who the founder of the well known Levis Jeans Company. The major problem faced by the miners was that the pockets of their jeans would easily tear away from the jeans, so a person called Jacob Davis thought of an idea to overcome this problem. He had the idea of using metal fasteners to prevent the pockets from tearing away and to hold the pockets and the jeans together. Davis wanted to copyright his idea but due to lack of funds. He could not do so. In the year 1872 Davis sent a written proposal to Strauss, offering him a deal if Strauss agreed to pay fort the copyright, the proposal was accepted by Strauss and Davis started manufacturing copper fasteners. Levi attached a leather label on their jeans in the year 1886; it displayed two horses pulling a pair of jeans from in opposite directions, this was to display and advertise the strength of the jeans, and represented that even if it is pulled by two horses it would not tear apart. Hollywood stared making many western movies in 1930’s, where cowboys generally wore denim waist overalls; jeans were called that back then. This denim waist overall that

Estee Lauder Essay Example for Free

Estee Lauder Essay The company sells a variety of beauty and hair-care products and currently employs 31,300 people. Over the course of its lifetime, the company has bought or merged with many famous beauty brands. Some of the more recognizable companies that are a part of the Estee Lauder family include: Clinque, Aramis, La Mer, Origins, Bumble and Bumble, Aveda, and Bobbi Brown. In 2006, they were marketing their products to over 130 countries, and in September, they made agreements with the popular designers, Coach and Missoni, to create their fragrances. Also in 2006, Estee Lauder sold their makeup line, Stila, as it was not generating enough revenue. In 2007, they acquired Ojon, a popular Canadian hair-care company, but sold their Rodan + Field brands. Sales began growing tremendously in China and Russia and helped the company’s overall sales grow nine percent from the previous year. The company also announced that Frabrizio Freda, originally from Proctor and Gamble, would become their future president and chief operating officer starting in 2008. In 2008, Estee Lauder hired Omnicon Media Group’s M2M as their advertising agency in twelve different countries including places in Europe and Asia. During 2008 Estee Lauder also introduced their Time Zone Line and Wrinkle Reducing Moisturizers which were clinically proven to reduce the skin’s visible age. The company also opened up a brand new facility in Ontario for manufacturing and development. Situational Analysis: During the months of September, October, November, and December, Estee Lauder advertised the following products: Double Wear Lipstick, Advanced Night Repair, Double Wear Makeup SPF 10, Bold Volume Lifting Mascara, and Sensuous by Estee Lauder (perfume). The most popular items advertised were the Double Wear Lipstick, which ran three different magazine ads, and the Advanced Night Repair which was featured several times on the fourth cover page of magazines and in promotional company emails. Situational Analysis: The features of the Double Wear line include the option to choose liquid or powder makeup, the ability to create desired coverage, and a wide range of shades for every skin type. The advantages of the Double Wear line are the twelve to fifteen hour staying power and that makeup is comfortable to wear and silky smooth to the touch. The benefits of the Double Wear line are that the products contain SPF-10 and once the makeup is applied, there is no need for touchups. The features of the Advanced Night Repair are that it prevents future aging damage from occurring and it reduces damage that has already been done to skin. The advantages of the Advanced Night Repair include over twenty-five years of research behind the formula, Estee Lauder’s exclusive Chronolux Technology, and it has over 20 patents worldwide- so you can’t find it anywhere else. The benefits of Advanced Night Repair are the dramatic reduction in the visible signs of aging on the face. Estee Lauder sells a variety of beauty care products besides the ones that are advertised. They sell makeup for the face, eyes, and lips, along with tools such as makeup brushes, makeup remover, and nail polish. They also sell many skincare products for different needs, such as firming, age-prevention, anti-wrinkle, moisturizers, and the evening out of skin tone. They also have a luxury line called Re-Nutriv that contains an assortment of makeup and skincare that contain real gemstones within their formulas. Estee Lauder also sells fragrances for men and women. Many gift sets that contain a mixture of skincare, perfume, and makeup are also offered for reduced prices. Estee Lauder’s target market is defined by several categories, the broadest being females. This is due to the fact that most of Estee Lauder’s products are catered towards females. Since many of Estee Lauder’s products involve anti-aging, their customer should be interested in preserving their youth; therefore, the target market age is a more mature woman, in her thirties or older. The income of these women can range from average to a high income, as the prices of their products range from $20 to $1000. Two consumer categories from VALS II that describe the Estee Lauder target market are Achievers and Actualizers. Achievers want premium products which Estee Lauder can offer them. They like to try a variety of products, and even though they may brand hop, Estee Lauder knows they will come back due to their high quality products. Actualizers make the most money so Estee Lauder looks to them to buy their luxury line, ReNutriv, which can cost up to $1000 for an 8. 4 ounce jar of creme. The Actualizers also like technology, so the company tries to attract them by advertising the science behind their new formulas, such as the Chronolux Technology used in their Advanced Night Repair. Two Retail Target Markets that pertain to Estee Lauder’s target market are Classic and Update. Estee Lauder caters to the Classic Market’s needs by offering exceptional service at their sales counters in specialty stores. The salespeople are very knowledgeable and are willing to help customers find their perfect makeup match or skincare problem solver. The Classic Market also does not care whether or not a product is on sale, which is a reason why Estee Lauder rarely puts items on sale and is able to charge more money for products. The Update Market is more fashion forward group who want to keep up with trends. Estee Lauder advertises mainly in women’s fashion magazines in order to catch the attention of this market. Since the Update Market favors shopping in department stores, Estee Lauder puts their sales counters in stores like Macys, and Lord and Taylor. They also put their counters up in more upscale department stores, such as Bergdorf Goodman and Nordstrom. One of Estee Lauder’s competitors is Lancome, who is a part of the L’Oreal brand. Lancome offers similar products and services as Estee Lauder and at competing prices. Lancome even has an equivalent of Estee Lauder’s Advanced Night Repair which is called Genifique. Both companies advertise mainly in the same magazines, and therefore have the same target market. Lancome also has sales counters in the same department stores as Estee Lauder and the two are often located near each other. They also offer similar gift sets at reduced prices and have the same â€Å"free gift with purchase† sales promotions. Development of Creative Strategy: Estee Lauder’s advertisements in magazines are usually two pages or are on the second and fourth cover pages. In American magazines, the advertisements are all bleed ads and their backgrounds are very dark colors, usually a navy blue or black. For instance, the Double Wear Lipstick, Sensuous by Estee Lauder, and Double Wear Makeup SPF 10 ads all have a black background. All of the Advanced Night Repair advertisements have a navy blue background and also have a picture of a DNA ladder behind the photograph of the product. However, in the November 2009 issue of U. K Cosmo, the company’s advertisement for their Bold Volume Lifting Mascara has a golden yellow background. The product (Bold Volume Lifting Mascara) was also only advertised in the U. K issue. No other advertisements for the product could be found in an American magazine. The text on all of the makeup magazine ads is white. The headline, â€Å"Estee Lauder†, is always in all capital letters and is either on the very top or very bottom of the ad. The Double Wear Makeup ads always contain â€Å"Estee Lauder† (headline) on the bottom left page under the picture of the model. The text on the perfume ad for Sensuous was in purple, and was probably due to the fact that the shirt that the model was wearing was white. The headline of this ad was also in the middle of the page, which was very unusual compared to every other ad ran in this time frame. All the advertisements that contain a model seem to have the same one: a beautiful, skinny, pale-skinned, brunette with bright blue eyes and long, lightly wavy hair. This model is seen in every ad except for Advanced Night Repair. The model is always located on the left page. She may also be on the right page, but there will always be a picture of her on the left page as well. This is seen in the Double Wear Lipstick ad where the left page is mainly taken up by the model’s head and then the same model is also shown in profile which spans on to the right page. This same model also appears in email advertisements from the company and is also featured in the Virtual Makeup Tool on the Estee Lauder website. No matter when or where the product was advertised, the graphics remained the same. In the Advanced Night Repair ad, a large picture of the serum is splashed across the page. In the Double Wear Lipstick ad, five lipsticks in various shades are in the bottom right corner. In the Sensuous ad, the eye is first drawn to the model, who takes up the entire page. The perfume bottom is located in the bottom right corner and is not instantly noticeable. In the Bold Volume Lifting Mascara ad, there are four mascara tubes and one brush located in the bottom right corner. The Double Wear Makeup SPF-10 ad contains pictures of a compact filled with pressed powder, and two liquid foundations again located in the bottom right corner. The Double Wear Lipstick line ran three different ads during this time period. The three ads were exactly the same except the sub-headlines and amplifications were different. In the September and October ads, the sub-headline read â€Å"12-Hour Staying Power. New Double Wear Lipstick†. In the December advertisement, the sub-headline read, â€Å"Double the Wear, Double the Color. New Double Wear Lipstick†. There was only one difference between the amplification in the September and October advertisements. This difference was that only in October was the price of the lipstick shown. The amplification for it read, â€Å"$22. 00 suggested retail price†. The December ad’s amplification was completely different from the prior two, but still mentioned the same features, advantages, and benefits. All of these ads had the same action to take which was â€Å"shop now at esteelauder. com†. There is not much white space on these ads. The most noticeable white space would be on the back page of the Sensuous ad. The headline, Estee Lauder, is at the top in a large font. At the very bottom of the ad is a picture of the Sensuous gift box that takes up the bottom forty percent of the page. In the middle of this ad, the sub-headline, â€Å"Wrap her in warmth and luxury. Seductive Destination 82. 50, Worth over 120. 00†, is centered and there is a great deal of white space around it, which allows the eye to focus on it. The objectives of the ad campaigns were to be informative and persuasive. Because both the Advanced Night Repair and the Double Wear Lipstick were new products, Estee Lauder wanted to make sure people knew about them. These were the two products they pushed the most in this time frame. Both products’ ads had more text than some of their older products in order to explain their features more clearly. Advanced Night Repair’s ad dedicated most of its space to several paragraphs explaining how the serum fixes damage caused by the environment and a person’s genes. By being informative, Estee Lauder was able to teach people about their new products which then helped persuade them to buy them. They explained how they were the only people to have this new technology and how even scientists agree that their product works best. The execution style the ads used were slice of life, lifestyle, and scientific evidence. Slice of life is used in the Advanced Night Repair ad when it says â€Å"For every woman, every night†. The product is supposed to be used nightly to reduce the signs of aging, so they stick that phrase directly into the advertisement to let people know that this is a product used in everyday life. The Double Wear Makeup SPF- 10 ad also uses slice of life in their ads. They read â€Å"whether it’s a workday, a workout, or a weekend there’s a Double Wear formula to keep up with your active day† which also shows that this makeup is perfect for every day, no matter what may be on the customer’s agenda. Lifestyle is also seen throughout all of these ads. Sensuous speaks to a male audience and tells them to â€Å"Wrap her in warmth and luxury†. Estee Lauder tries to show that the perfume is meant to make a woman feel luxurious and special when she wears it, and that it will enhance her mood. The Double Wear Lipstick enhances a woman’s life by making her life a little easier by not having to worry about the staying power of her makeup. They say â€Å"glide it on once and don’t think twice†, showing women that there is no need for touchups with this lipstick. Advanced Night Repair boasts that their product reduces the signs of aging due to â€Å"past damage caused by every major environmental assault† and will help prevent future damage. Scientific Evidence is also seen in the Advanced Night Repair ad. The ad says right away that scientists believe that DNA damage ages our skin too fast and that this product contains twenty five years of â€Å"ground breaking DNA research† and the newly patented Chronolux Technology which helps reduce the effects of aging. They then say â€Å"its tomorrow’s technology- today†, trying to make the product seem futuristic and more technologically advanced than any other serum out on the market. Scientific Evidence is also seen in the Bold Volume Lifting Mascara advertisement. The ad talks about their exclusive â€Å"BrushComber† that â€Å"gives you all the thickening of a brush with the definition of a comb†. All of these ads contain at least one of these execution styles. These styles tie into the advertising objectives for informing and persuading consumers. The scientific evidence informs potential buyers of the new technology that only Estee Lauder has, while the lifestyle and slice of life execution styles try to persuade them to buy the products due to enhancements they will make in a customer’s everyday life. Media Analysis: The media vehicles that Estee Lauder used to advertise were the magazines, Elle, Cosmopolitan, Cosmopolitan U. K, Self, Vogue, Instyle, People, and Glamour. They were also featured on department store websites, such as Macys. com and Nordstrom. com. Estee Lauder also sent out promotional company emails every couple of days to people on their mailing list. The reach for Elle Magazine is 1,105,456 customers. Estee Lauder ran their Double Wear Lipstick ad which consisted of two full page, colored bleed ads. The asking price for a colored, one page bleed ad during December is $138,175. Because they used two pages, the total cost of the ad was $276,350. The CPM of this ad was $249. 99. Elle Magazine is issued monthly, giving the advertisement a one month shelf-life. Estee Lauder also needed to order space in the magazine to advertise at least two months in advance, giving their ad a long lead time. Elle also has a high clutter due to the large amount of advertisements it contains, making it harder for Estee Lauder to impact their customers. The reach for Cosmopolitan magazine is 2,907,436 customers. Estee Lauder ran their Sensuous by Estee Lauder ad and their Double Wear Lipstick ad in Cosmopolitan. The asking price for a one page color ad is $215,900. Both of Estee Lauder’s ads were bleed ads, which costs 15% more, making them, $248,285. Estee Lauder also used two pages for their ads, and added a scent sample (prices not listed for additional insert), making the total price $496,570 per ad. The CPM of each of these ads was $170. 79. Estee Lauder needed to pay for their advertisements at least one month in advance, giving their ad a lead time of one month or longer. Cosmopolitan is a magazine that is issued monthly, so the shelf-life is also one month. Cosmopolitan is also mainly comprised of advertisements, so the there is high clutter and low frequency The reach for Self magazine is 1,516,075 customers. Estee Lauder advertised their Double Wear Makeup SPF-10 on the second cover page and the third page of the magazine. The asking price for the second cover page is $200,123. The full color bleed ad on the third page cost $97,100. The total price for this advertisement was $297,223. The CPM of this ad was $196. 05. Self is published monthly, giving the ad a one month shelf life. There is high clutter due to the large amount of ads in the magazine. The reach for Vogue is 1,298,480 customers. Estee Lauder ran several different ads with this magazine. They used the fourth cover page in October 2009 for an Advanced Night Repair ad. The asking price for the fourth cover page was $188,922. The CPM for this ad was $145. 49. Estee Lauder also ran their Double Wear Lipstick ad and their Advanced Night Repair ad which were both two page, color, bleed ads, which cost $302,266. The CPM for these ads was $232. 8 each. Vogue is also issued monthly, giving the ad a one month shelf-life. Vogue, like Cosmopolitan, is also mainly comprised of advertisements, creating high clutter. The reach for Instyle magazine is 1,738,787 customers. Estee Lauder ran their Advanced Night Repair ad on their fourth cover page. The asking price for the fourth cover page was $201,800, making the CPM of this ad $116. 06. Instyle mag azine is published monthly, giving the advertisement a one month shelf-life and there is high clutter due to the large amount of advertisements within the magazine. The reach for People Magazine is 3,615,858 customers. Estee Lauder ran a one page color bleed ad in the September 28 issue. The cost for a one page color bleed ad was $266,780. The CPM for this ad was $73. 78. People is published weekly, giving the advertisement a shelf-life of one week. Estee Lauder had to send in their printing materials about twenty six days before the publish date, creating a lead time of about 26 days. The reach for Glamour magazine is 2,389,915 customers. Estee Lauder ran their Advanced Night Repair ad which was a two page colored bleed ad. The cost of a full page color bleed ad was $200,491. The total cost for this ad was $400,982, making the CPM for this ad $167. 78. Glamour is published monthly, giving the advertisement a shelf-life of one month. Estee Lauder had to send their ads in at least a month and a half before the publishing date, giving the advertisement a lead time of a month and a half or longer. Estee Lauder also sent out many promotional emails throughout the course of this time frame. These emails, however, were only for people who entered their names on a mailing list on the company’s website. There was no clutter in these emails as they were directly from the company and only pertained to their products. These emails were sent out every few days, giving them a shorter shelf-life than magazine ads. Estee Lauder actively used sales promotions to sell products. They often offered free gifts with purchases over a certain amount. For example, in September, Macy’s offered a free gift bag filled with makeup with any Estee Lauder purchase of $29. 50 or more. This gift was advertised by Estee Lauder in the September 28 issue of People Magazine. Within this gift bag was a deluxe sample of Advanced Night Repair and two Double Wear Lipsticks, which were popular products advertised by the company during this time period. Nordstrom also offered free gifts with any $39. 50 Estee Lauder purchase in October. Customers had a choice of four bags filled with goodies that either lifted, reduced, toned, or prevented aging. This gift bag was valued at $125. In their own promotional emails, Estee Lauder also advertised free shipping on their website with purchases over $50. They also gave three free samples of the customer’s choice with any purchase. During November, Estee Lauder had a free gift bag with purchase of $39. 50 that was also valued at $125. Customers were also able to choose their own skincare and makeup shades for their gift. Once this promotion was over, they moved on to their Color Spectacular Promotion. With any Estee Lauder fragrance purchase, customers were able to buy the Estee Lauder Color Spectacular Cosmetic Traveler for only $55. This Traveler contains twenty five shades of eye shadows and blushes, mascaras, eyeliners, lipsticks, brushes, a travel mirror, and two cases, making it worth over $340. This promotion started on November 16th on Estee Lauder’s website. The promotion started being offered at Macy’s on November 20th. This promotion is still currently in progress. Financial Overview: During the past three years, Estee Lauder’s total sales have risen by over one billion dollars. The total sales increased from $6,463,800,000 in 2006 to $7,910,800,000 in 2008. Their net income has also increased dramatically. Three years ago, their net income was $244,200,000. Last year, their net income rose to $473,800,000. Conclusion: No evidence of pre-testing or post-testing has been found in research for Estee Lauder. Estee Lauder has been working on both market penetration and production development. Their older skincare and makeup products have done extremely well in the past three years and their sales continue to grow at a steady rate. They have also introduced new skin care products as a part of their product development which will also have a dramatic effect on their sales. Although the United States and the Americas has continuously been the number one country in terms of sales, Estee Lauder has been focusing more on increasing their market shares in the Asia-Pacific region. This is due to the down turn in the economy that has been happening over the past two years in the United States. They hope in the future that this area will soon become the number one buyer for their products.

Rhetorical Analysis Of Fahrenheit 9 11 Film Studies Essay

Rhetorical Analysis Of Fahrenheit 9 11 Film Studies Essay Michael Moore, a left-wing political crusader, is an American filmmaker. Known for his thought-provoking and unscripted documentaries, Moore takes risks and asks the questions that everyone wants the answers to. Moore is an amazing political commentator and knows exactly how to use the art of language, film, and facts to persuade his audience and to get them to follow in his lead. Released in 2004, Fahrenheit 9/11 is a documentary directed and produced by Moore. This film is a great example of how Moore uses Aristotles three appeals pathos, logos, and ethos to gather information and supporting details to make his point evident. These appeals come together to amplify Moores arguments and support his beliefs on politics. Moore uses these appeals to convince his audiences to agree with him on the controversies that, in his opinion, led to the terrorist attack on September 11, 2001. In the film, Fahrenheit 9/11, Michael Moore effectively uses pathos, ethos, and logos as tools to persuade his audience to believe that the Bushs Administration was corrupt. To begin, pathos, meaning to persuade by appealing to what the audience feels and their emotions that are in result of; or in other words, appealing to the audiences sympathies, laughs, and anger that is felt by each person. Pathos is influence by the writers use of rhetoric; meaning, the use of language as a tool to help persuade an audience. This appeal not only grabs an audiences attention emotionally, it also allows them to identify what the writer is feeling and what his beliefs are. The viewer, identifying with the writers take or opinions, is able to use his or her imagination to rationalize what is in front of them and feel even more emotional about the matter. Pathos is very important ingredient to an argument. It is a great attention getter and can really make an argument. First, in attempt to persuade viewers, Moore does a great job of bringing about an emotional response. Pathos is presented as soon as the screen becomes pitch black and the only sound is the noise from September 11, the day planes were taken over by terrorist and crashed into the twin towers, located in New York City. You can hear the horror in the peoples voices and the loud bang from the planes hitting the buildings. This scene was very powerful; it grabbed my attention and did not let go. Moore intention for this scene was to really start the film off. He also used this scene to persuade his audience into feeling what he felt and see how horrible this event truly was. Also, an interview with a woman who lost her husband during the attack on September 11 was another way that Moore used pathos in Fahrenheit 9/11 to convince his audiences. There was a reason that this interview was shot close up, Moore wanted the viewers to see the sadness in the womans eyes, to feel the pain that sh e had felt, and to show the emptiness she had. By showing the widowers emotions in this way, Moore opened the door and collected the viewers sympathy. However, he still left every scene open-ended for the viewers to collect their own opinion on the attack that occurred on that horrific day. Another thing to know when presenting ones opinion is that, in order to have a true argument, a person should demonstrate equality; they should be fair to the other objective view point, and show that there is an understanding of both sides of the argument. This is the second appeal, ethos, a form of persuasion used by Moore to show that he is a fair and knowledge man. Ethos is all about being credible; presenting oneself as a trustworthy person to convince an audience and make an argument applicable; or to show that another person is not credible by using manipulation. When using ethos, the speakers character is really revealed and observed by the audience. It is important to have ethos when making a claim or assuring an argument. In the film, Fahrenheit 9/11, Moore made sure to use ethos so thats his audience would be persuaded to believe his theories. Moore wanted his audience to see how credible his information was and to let them know that he was a trustworthy person; in this case, he wanted the audience to believe he was more trustworthy than President George W. Bush and his Administration. To show that Moore was a credible source and to question Bushs character, Moore used real footage of Bush and the events that was touched upon. He showed the footage of the time when Bush was first told about the terrorist attack on September 11, 2001. This footage showed Bushs reaction; really Bush did not react and instead continued to read to a class that he was visiting that day. This helped manipulate the audience to believe that Bush was not a fit president and had no idea what to do in this situation. Other video that was shown was of Bush in meetings with members of the Bin Laden family. This footage made it ap parent that Bush was fraternizing with the so called, enemy the ones who were believed to be behind the attack. This makes the audience look at Bush in a very poor light and was a tool used to persuade the audience to judge Bushs character based on this fact solely. Moore also used this appeal again when he presented facts about President Bushs National Guard records. Moore showed that Bushs records were tampered with in the beginning to hide a certain name, James R. Bath, a Texas money manager for the Bin Laden family. Bath was just another involvement that connected Bush to the instances with the Bin Ladens. Moore showed what the original and uncensored records looked like before they had been edited. This showed that Moore was fair, but he was also very trustworthy with the information that he was presenting, unlike Bush who did not present accurate records. In the final appeal, reasoning is used to persuade an audience; when a person gives a certain level of value to an argument. Facts and statistics help to gather and conclude the reasoning to support the main idea of an argument. Logos is used when explaining a resulting conclusion of a position, view, or argument; it is used to establish the reasoning and good logic that supports the final conclusion. Finally, in Moores attempt to manipulate and persuade his audiences, Moore uses the appeal logos to show his reasoning and how he has come to think negatively about Bushs Administration and the event of the terrorist attack on September 11, 2001. Moores first valid point made was about the controversy surrounding Bushs election, and his win over his opponent, Al Gore. Moore believes that the sole reason for Bushs win was due to his help from his political allies along with the help from his friends and family. Moore first presents that Al Gore was initially said to have been the winner over Florida, but then Fox News reporter, John Ellis, Bushs first cousin and the main in charge of the decision desk that night, called the election in favor of Bush. Moore then discusses the other reason for why Bush won the election. Moores reasons were that Bushs brother was the former Governor of Florida, the state in questions and the place that the election controversy was at its most heightened. Also, Bushs chairman of his campaign tabulated the votes and it is a fact that her state hired a company that knocked the votes of African Americans off the record. Moore then touches on the details about the numerous independent investigations that were held and revealed that Gore was the true winner of this election. Stated in the film, Fahrenheit 9/11, Even if numerous investigations prove that Gore got the most votes, it wont matter, just as long as all your daddys friends on the Supreme Court vote the right way. It was evident that the Supreme Court, which consisted of friends of Bushs father, was the true deciders of the winner of this election. One last reason for why Bush became President of Elect was also influenced by the missing senate on the day that the joint session was to verify the election results. Plenty of African Americans attempted to appeal the election results due to overwhelming evidence of misconduct, but no senator was located to sign the objection and com e to the aid of the African Americans. To conclude, Moores film, Fahrenheit 9/11, was a thought-provoking documentary that presented an effective argument that was supported by Aristotles three appeals pathos, logos, and ethos. Pathos was a very effective tool that Moore used multiple times to really sway his audiences in an attempt to get people to really pay attention to what he was saying. For instance, the emotional response that was drawn from the audience was brought about from the scene of the attack on September 11, 2001 was extremely influential on the audience. Continuing, Moores credibility shown through documents and certain facts, along with his laughable manner and tactics used to question Bushs character, was just another form of appeal that Moore used to support his argument. Also, logical reasoning supported Moores point and really helped to move the viewers to make their opinions concerning these political issues. These appeals helped to enhance Moores main view point and helped to convince his audiences that Bushs administration was corrupt.

Realism vs. Romanticism in Hawthornes Young Goodman Brown Essays

     Ã‚   Nathaniel Hawthorne’s classic tale â€Å"Young Goodman Brown† is a good example of a short story embodying both characteristics of realism and characteristics of romanticism. M. H. Abrams defines romantic themes in prominent writers of this school in the late eighteenth and early nineteenth centuries as being five in number: (1) innovations in the materials, forms and style; (2) that the work involve a â€Å"spontaneous overflow of powerful feelings†; (3) that external nature be a persistent subject with a â€Å"sensuous nuance† and accuracy in its description; (4) that the reader be invited to identify the protagonist with the author himself; and (5) that this be an age of â€Å"new beginnings and high possibilities† for the person (177-79).    Let us examine â€Å"Young Goodman Brown† in light of the above. First of all, Hawthorne was a real innovator in his use of the psychological approach to characters within a story. A. N. Kaul considers Hawthorne â€Å"preeminently a ‘psychological’† writer – â€Å"burrowing, to his utmost ability, into the depths of our common nature, for the purposes of psychological romance. . . .† (2). Q. D. Leavis says: â€Å"Hawthorne has imaginatively recreated for the reader that Calvinist sense of sin. . . . But in Hawthorne, by a wonderful feat of transmutation, it has no religious significance, it is as a psychological state that it is explored† (37). The reader experiences most of the story through the eyes and feelings of the protagonist, Goodman. In the following passage the reader is allowed, as is typical, to read his thoughts:    "Poor little Faith!" thought he, for his heart smote him. "What a wretch am I, to leave her on such an errand! She talks of dreams, too. Methought, as she spoke, there was troubl... ... Swisher. San Diego, CA: Greenhaven Press, 1996.    Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† 1835. http://www.cwrl.utexas.edu/~daniel/amlit/goodman/goodmantext.html    James, Henry. Hawthorne. http://eldred.ne.mediaone.net/nh/nhhj1.html    Kaul, A.N. â€Å"Introduction.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Leavis, Q.D. â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.      Ã¢â‚¬Å"Nathaniel Hawthorne.† The Norton Anthology: American Literature, edited by Baym et al.   New York: W.W. Norton and Co., 1995.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.   

Social Smoking

One potentially important factor is social influence (Van den Putte, Yzer, & Brunsting, 2005), as this has been shown to be a significant predictor of the uptake of smoking (Kobus, 2003; Mayhem, Flay, & Mott, 2000). An important model which explicitly takes into account social influence and the role of the social environment is the theory of planned behaviour (TPB; Ajzen, 1991). This theory proposes that people’s intentions to behave in particular ways are informed by three main factors: their personal attitude towards the behaviour; their perceptions of social pressure from significant others to perform the behaviour, or subjective norms; and the amount of control they believe they have over performing the behaviour, or perceived behavioural control. In the smoking domain, TPB variables have been shown to predict both quitting intentions (Abrams & Biener, 1992; Droomers, Schrijvers, & Mackenbach, 2004; Godin, Valois, Lepage, & Desharnais, 1992; Norman, Conner, & Bell, 1999) and actual quitting (Godin et al. , 1992; Norman et al. , 1999), as well as the uptake of smoking among adolescents (Wilkinson & Abraham, 2004). Of primary interest to the present study is the role of subjective norms. Out of the three main TPB variables, norms have generally been shown to have the weakest effect on intentions (Armitage & Conner, 2001; Godin & Kok, 1996). However, it has been argued that this is due to the poor measurement and inconsistent conceptualisation of norms (Armitage & Conner, 2001) or the lack of variation of norms within a culture at any point in time. Research by Wiium, Torsheim, and Wold (2006) demonstrated that different kinds of norms differentially influence intentions and behaviour, and argued that the assessment of different kinds of norms in the TPB model can both extend the concept of ‘norm’ and improve its predictive power. In the present study we distinguish between norms from significant others (i. e. erceptions of what significant others believe about smoking) and societal norms (i. e. perceptions of what society in general believes about smoking). In this respect, we depart from previous smoking research that has treated these kinds of norms as two components of a higher order social norm (e. g. Hammond, Fong, Zanna, Thrasher, & Borland, 2006). We argue that it is important to distinguish between these two sources of normative influence, as individuals’ perceptions of the broader social desirability of smoking may differ from their perceptions of what their significant others believe. This distinction is particularly important when examining cultures that have quite different normative environments regarding smoking. In some countries, such as Australia and the USA, smoking has become a socially undesirable behaviour. This has occurred, at least partially, through decades of communication about the harms of smoking and a range of tobacco control policies, including the reduced capacity of tobacco companies to promote their products, health warnings on cigarette packs, and restrictions on where smoking is permitted. However, the social undesirability of smoking is not a global phenomenon. Some countries, such as Malaysia, have had a comparatively tobacco-friendly environment, with a relative lack of strongly enforced tobacco control policies and a higher prevalence of smoking than in many Western countries, at least among men. Nevertheless, individual Malaysian smokers’ families and close social networks may still disapprove of smoking. Thus, it is of interest to examine the relative influence of these two potentially opposing smoking norms on quitting intentions in different countries.

Coffee-The Supply Chain Essay

Nowadays, people use different methods of mass media to express their concern about which sources cause (the ) pollution, and which consequences will be lead from it. This essay will try TO FIND OUT ABOUT (learning) these causes and effects of the pollution. There are different sources, which badly affect our environment. Different kinds of car, trucks on THE street day by day not only cause (the) noise in cities, but also damage clean air. Industrial plants, factories throw into the air huge amountS of waste. Green forests in the past are being cut down for producing wood production or for new areas of land. Dirty water from living buildings/PEOPLE’S HOUSES, from industrial zones is soured/POURED directly into rivers. We now face different kinds of pollution: air, water, noise and lack of green areas. From THE reasons mentioned above, our environment is changing. The air become less clean than ever before, many people now wearing/WEAR maskS when THEY WALK IN THE STREETS going on streets. THE Temperature becomes higher, cities’ air/THE AIR IN CITIES becomes hotter, and water in oceans becomes warmer. Many old green forests are like a bald hill when looking/YOU SEE THEM from ANairplane. The effects cannot be good for the environment itself, as well as for the people. Floods are so dangerous, but they are now very popular/COMMON everywhere in the world and are mentioned daily on TV. At the same time, some green areas return into death/TURN BACK INTO DEAD deserts. Just only these things are capable to damage/OF DAMAGING our world. There are many efforts are begin held for environment protectionWHICH ARE BEING STARTED TO PROTECT THE ENVIRONMENT. But there is one more important thing WHICH must be cared/CARRIED about: we must stop harmful to our /STOP CAUSING HARM TO THE EVIRONMENT BY OUR ACTIONSenvironment actions, before taking/MAKING any effort to protect it Nestlà © is a pioneer in purchasing coffee direct from growers. A growing percentage of the company’s coffee is bought direct from the producer and it is now one of the world’s largest direct purchasers. In countries where this is not possible Nestlà © operates in a way that takes it as close to the growers as possible. Nestlà © began its direct buying policy in 1986 and the amounts involved have steadily increased. In 1998, around 15 per cent of its green coffee purchases were bought directly. As an example, in the Philippines, farmers bring their produce to Nestlà ©Ã¢â‚¬â„¢s buying centers situated in the coffee growing regions. Quality is analyzed while they wait and growers are paid on the spot. In 1998, direct purchases accounted for over 90 per cent of the green coffee destined for its two instant coffee factories in the country. Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types of coffee, such as cappuccino, espresso, mocha and latte. The expanding consumer demand for product choice, quality and value has led to an increase in the coffees being made available to a discerning public. ‘Value’ is the way in which the consumer views an organization’s product in comparison with competitive offerings. So how does coffee get from growing on a tree perhaps 1,000m up a mountainside in Africa, Asia, Central or South America, to a cup of Nescafe in your home, and in millions of homes throughout the world? This case study explains why Nestlà © needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. A supply chain is only as strong as its links. Different relationships exist between organizations involved in the separate stages of the chain – whether it is in the structuring of product distribution, arrangements for payment and arrangements for handling, or in storing the product. At the heart of these relationships is the way in which  people treat each other. Long-term business relationships need to be based on honesty and fairness – parties to a trading agreement need to feel that they are getting a fair deal. Creating wonderful cups of coffee is not only Nestlà ©Ã¢â‚¬â„¢s business; it is the business of everyone involved in the supply chain. It is in everyone’s interest – the farmers’ and Nestlà ©Ã¢â‚¬â„¢s – that farmers receive a fair income from their coffee. This ensures that they will continue to grow coffee, and to invest in increasing their yield and quality, and this in turn guarantees the supply of quality coffee which companies like Nestlà © require.