Monday, August 24, 2020

Grandparents raising grandchildren free essay sample

Grandparents Raising Grandchildren A Look at a changing Family For my paper I talk with Brandied Stint. She has survived numerous adjustments in her own family and had some incredible understanding on how our family has changed such a great amount over the previous years. At the point when she remarried in 1998, she went from a mother of five, to a mother of eight. She turned out to be a piece of an extremely huge mixed family. The change of joining five adolescents (three of us had just moved out), was exceptionally hard for her and her significant other. Attempting to train youngsters to deteriorate than having a gathering f multi year old, disclosing to them you need to share. They had the option to endure the unpleasant occasions and now in the course of recent years, she and her significant other have become the glad grandparents of 18 grandkids. Her grandkids are her new unparalleled delight, however she has additionally become a measurement, of a grandparent raising a grandkid. We will compose a custom paper test on Grandparents raising grandkids or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page She says it is hard and dismal, when one of your own kids isn't willing or needing to bring up their own kid. She has raised Raven for as far back as five years, turning into her substitute mother. She never believed that in the wake of bringing up her own kids, she would be in these shoes again bringing up a little youngster. While a grandparent raising their grandkids isn't something new, the way that more established grandparents are raising more youthful grandkids is on the ascent. In the latest Census Bureau measurements, 2. 4 million of the countries families are kept up by grandparents who have at least one of their grandkids living with themâan increment of 400,000 (19 percent) since 1990. These families contain 7 percent of all families with kids under 18. U. S. Evaluation Bureau, the Official Statistics, 1997) Some grandparents who have retried need to return to work, just to have the option to stand to deal with their grandkids. The destitution rate Is developing with this issue. Brandied stated, That when she was growing up you had grandparents in certain homes yet when you did this was to assist take with minding of them and they would assist the guardians with raising their kids. Kids had regard for their grandparents and knew whether they got in a difficult situation with grandmother, her discipline could be more terrible than mothers, and afterward you likewise needed to al with father when he returned home. On the off chance that you didn't live In a similar home as your grandparents, at that point they werent yet a short drive away and you went through a large portion of your ends of the week with them. My mom has seen an excessive number of youngsters being pushed to the side, and left to be dealt with by another person. This is miserable that we have permitted our young grown-ups to Just discard their kids and not reconsider. Hen did It become OK for a mother or father to not think about the prosperity of there kids ND permit another person to raise them? Ton Grandparents raising grandkids By part retried need to return to work, Just to have the option to bear to deal with their grandkids. The neediness rate is developing with this issue. Brandied state d, That manage father when he returned home. On the off chance that you didn't live in a similar home as your grandparents, at that point they werent however a short drive away and you burned through the majority of your our young grown-ups to Just discard their kids and not reconsider. When did it

Saturday, August 22, 2020

biodiversity Essay -- essays research papers

"BIODIVERSITY"      Biodiversity, as characterized by E.O. Wilson, "is intended to be comprehensive it's the hereditary based variety of living beings at all levels, from the assortment of qualities in populaces of single species, through species, on up to the cluster of common ecosystems." This incorporates plants, creatures, creepy crawlies, growths, microscopic organisms, and all microorganisms. These things make what is known as a web. These things associate with one another somehow or another there for they rely upon each other all through their lifetime. There are many separate manners by which we can consider biodiversity. These ways incorporate, hereditary, species, network, environment, and ordered assorted variety. Biodiversity can be best number of species in a given region, or experimentally, "species richness."      Today there is a biodiversity emergency confronting us. This is caused essentially by the decimation of living spaces. This significantly expands the rate at which species decline in number and become wiped out. It is shocking to realize that we are the primary driver of this. Over angling, contamination, over cutting, and an increment in populace add to this issue. A case of this is the gold mining activity that we found in the video. While mining, Mercury was trickling into the water. The mercury at that point got into the fish and into the people who ate the fish.      Biodiversity advances a sound domain. Situations...

Sunday, July 19, 2020

The Cure for Self Loathing Self-Forgiveness

The Cure for Self Loathing Self-Forgiveness Everything was running smoothly. Her manager had allowed her to be leaving work one hour earlier so as to beat the evening traffic.Her pay remained intact though, giving Mary a sure reason to be glad. Her granny was nonetheless becoming more frail.The doctors prescribed more supplements to take care of her low appetite.Still, there was no improvement and Mary was getting concerned.Then one day it suddenly happened.She had given her some medication then rushed to the nearby store to shop for their supper.She was only going to be away for around 15 minutes.By the time she came back, her house was burning as her neighbors tried putting out the fire.According to reports, an explosion was heard from her house before the fire became visible.Not only had she lost her personal belongings, she had also lost her granny.Her two siblings, Nancy and Shawn, blamed her for negligence.According to them, if she had been there, she could have saved their grandmother.She was all they had for a parent a fter the death of both their father and mother.As a result, Mary became the recipient of many negative words. Her siblings told her that she was cold-hearted and only cared about her stomach. Was it a wonder then that she was fat? Mary then started questioning her own motives.How could she leave a sick old woman alone in a small house which didn’t even have good ventilation? Couldn’t she have gone to the store with her? Or asked a friend or neighbor to check on her?Clearly, she had no love in her heart.Not even for the sick, the old, the needy.Hadn’t she initially rejected the idea of hosting her granny claiming that her house was too small?Seclusion became her way of avoiding the feeling of guilt before her siblings. She didn’t even attend the burial.She was slowly developing a hatred for herself and thought of how much of a bad person she was. To Nancy and Shawn, this was a sign of guilt.Unknown to them, Mary was hurting and slowly disintegrating on the inside.She was also losing friends because she was becoming unavailable.This happened during her first employment.With no family of her own, she has lived alone ever since.Thirty years have gone by and the cords of self-loathing seem to be strengthening by the day. Moving through 10 different jobs in 5 different career fields, her life has been anything but productive.She has always witnessed less-qualified colleagues getting promotions and recognition.Whenever there was a project coming up, she would not be included in the team.For this reason, she further believed that she was not good for anything.But just how did things get to this level?HOW SELF-LOATHING DEVELOPEDMary had become so guilty that her friends could not convince her that it was a mistake.She got two months paid leave from her employer but that didn’t help much. Could it be that the reason is she never went for counseling? That aside, there is something else she actively did.Self-reflection is something we can all utilize.It is suppo sed to be for our benefit.Seeing mistakes done in the past, it should then be easier to make better choices for the days ahead.This, like any other tool, is in your hands. You can do with it what you think best.For Mary, she reflected and saw nothing but the wrong she had done. She had sinned before both man and God.How was she ever going to correct this? Could she correct it?After 5 years of silence, Nancy and Shawn reached out to her and showed her the love she craved for.They talked, visited, spent Sunday afternoons together and assured her that they were hoping to put the past behind them. They also apologized for blaming her for the death of their grandmother.Mary had by now become accustomed to a cold world.The warmth of their love seemed like nothing but a mirage. It was simply not real.With her friends and now family unable to motivate her back to life, the damage continued.The cause?Her own thoughts and convictions about what happened. This affected her work performance and four months after resuming her duties, she was fired.Eager to continue practicing law, she joined another law firm but only practiced for two years. Many clients had lost big business due to bad advice received from Mary.She had to leave.Cycling through other career options, the results were basically the same.Mary had experienced a real situation but believed a lie about certain aspects of it.Whereas she had agreed to live with her grandmother, she did not intentionally kill her.The fire that broke out in her house was not her doing in any way. It was just an electric fault which happened at a time when no-one was near enough to do much.Unfortunately, she sees it differently and attempts to convince her otherwise have been futile.Such is how self-loathing develops.You will always have a situation in the past which you did not handle very well.In some cases, it may be your full responsibility while in others, it may be something beyond your control.The most important question in al l such cases is, how do you respond?It is good to take responsibility for the wrongs that happen in our areas of influence. It is equally necessary to be realistic about the kind and amount of blame you take upon yourself.THE BASIS OF SELF-LOATHINGThere are two very powerful forces inside you.Actually, they are the most powerful of all. Every other force you have borrows or grows from these two.These are Love and Hate.Sometimes referred to as drives, they greatly influence your thoughts, words and actions.Since as a human you are a social being, your interaction with people is what will manifest this influence.Note that people also includes you. Focusing on you, the question then begs, how do you interact with yourself? Do you see the effects of love or hate?Related to these two forces are two powerful states.The states of either being True of False.For example, your thoughts about something could be true or false.If true, your thoughts will be different from when those thoughts are from lies. Incorporating these into our context, it means that the truth determines whether you show love or hate to someone.This someone could be anyone, including you.If you hate yourself, then you are said to be self-loathing. This hatred is determined by either a truth or lie which exists deep inside you. It turns out that lies are more likely to cause hatred than truth.If you give lies a closer look, you will realize that they are attempts to hide the truth.The truth on the other hand comes to either expose the lie or to simply state the correct position.Lies really hurt.Who wants to be lied to, especially about important things in life?This is why many people naturally hate liars. Liars can cause you great pain. Because you don’t want pain in your heart, you will dislike and even hate them so as to stay safe.If you then hate those who lie to you, what happens when you lie to yourself? Will you end up hating yourself?Yet the term ‘self-loathing’ exists to describe those who hate themselves.The challenge here is distinguishing between the apparent two people inside you: the liar and the recipient of the lie.First picture yourself as the victim, because you really are one.You have lied to yourself.What is the outcome? How has the lie affected you?Now picture yourself as the liar. What is the outcome?You will realize that because these two people, the liar and the victim are one person, the answers converge somewhere.The question ‘What is the outcome?’ gives the same answer in both cases. You have hurt and lost a lot.From opportunities to friends, you have lost many things. Your life has become miserable with no joy at all. All this has come from you and is affecting you.From believing the lie you told yourself, you will always see yourself as a bad person. Even worthless. Even when you are given physical evidence to show your importance, you will still reject it.People around you may see good things in you while you don’t. With time, they will stop telling you these good things after noticing that you don’t embrace their appreciation.And why don’t you embrace it?Because you don’t believe it.You have believed that you are such a bad person that nothing good can come from you.Therefore, whatever good people are telling you is just a lie.Maybe they are just trying to get you to think otherwise. Maybe they are even trying to fool you.If you hate yourself because of something you did, you need to find out the truth about the situation.From this article, you will understand how self-loathing comes about. You will also learn how to be free from it through self-forgiveness.To start you off, here’s a video to introduce you to self-forgiveness. There are three questions you will have to ask yourself:What exactly happened?To what extent were you responsible?From whose perspective are you looking at the situation?Having decided that we are interested in the truth and not lie, we have to know what exactly happened.It is obviou s that you were not born with self-loathing. This is something you developed while growing up.From that one act of transgression, you saw yourself as a very evil person. This is still the same view you hold. When finding out the truth, you will have to be honest with yourself.Do not try to go through these questions quickly otherwise you will lose out on its benefit. Your mind already has answers and those are what it will first present.You however need to think through other possible answers so as to ascertain which ones are true. Just purpose to slowly go back in history and retrieve the records of what took place.What Exactly Happened?From our story, a replay of Mary’s past reveals a few things helpful in exposing the lie she unknowingly believed.Mary is hospitable â€" of the three children, Mary agreed to make room and time for her ailing grandmother. This is despite having the smallest house and having a challenging career. Both Nancy and Shawn used the reason (or is it excus e?) of having families to avoid the extra responsibility.Mary is caring   â€" she secured extra time from work to look after her granny. On the fateful day, she opted to first rush home to see how granny was. It is only after administering the medication and confirming that all was well that she went shopping. This shopping was strictly for their supper and she was determined not to spend more than 15 minutes.Mary is responsible â€" she did not argue about the death but showed remorse and took responsibility for the mistake which had happened.With those three truths clear, let’s look at the lies which came up.Mary is negligent â€" this is proven not to be true by the fact that she had first rushed home instead of shopping first. It is only after ensuring that everything was fine that she went to the store.Mary is selfish and was only shopping for herself â€" this was given as the reason she was fat (an accusation that she loved eating). Mary wasn’t shopping for her personal need s but for their supper.Mary is not hospitable â€" she had not objected to host her granny but simply pointed out better living conditions at her siblings’ homes. In any case, it was finally decided that she hosts her and she agreed. Additionally, she had taken good care of her. She bought organic food, cooked it herself, ensured supplements were available and gave her the medication herself. All this with nobody’s help. Just occasional visits by her brother and sister.These lies are what Mary believed.Whenever she made a mistake at work, she would remember the mistake of leaving her granny alone.That caused her to be afraid of what could result from the mistake.This caused her to be too self-conscious and ever ready to avoid making mistakes.She therefore ended up avoiding many activities and tasks.The results?She had nothing to show while her colleagues had conquered many challenges. Would she then blame her manager for promoting them instead of her?The lies bred fear and fear r endered her unproductive. Fear is crippling if not addressed. At the onset, it can be helpful in keeping you safe. If not mastered though, it will guarantee your stagnation in life.To What Extent Were You Responsible?There was an incident which took place and you were involved. But to what extent were you involved?The answer to this question will help you see the borders between your responsibility and other causes of the incident. If you have gotten to self-loathing, it means that you have assumed more than your share of responsibility.Still using our story, Mary’s responsibility went only as far as leaving her granny alone.Realistically speaking, how much could she have done were both inside the house when the fire broke out?The fire consumed almost everything she had. Her suitcases were destroyed as well as furniture. All this within minutes. Isn’t there a possibility she could have been caught up in the fire too?Had it been a gas cylinder explosion, maybe she could have been held responsible. As it is, Mary did what was reasonably right in first caring for her grandmother then heading for the stores.This means that the ultimate cause of death had nothing to do with Mary. With this truth, anything contrary should simply be rejected.Attempts by others or certain thoughts to cast more blame on Mary should be identified as lies.We have seen that lies hurt.Believing lies about yourself makes you see yourself in bad light.Since it is not a good thing to be bad, you attempt to hide it. You then become afraid of it showing and that is when you become crippled by fear.Check the incident you were involved in and do a keen replay of the events. Take time to question the conclusions reached as a result of what was said, seen or believed.There is always someone or something that pushes forth an idea. Just as it happens in criminal investigations, there is what people will say.This is called speculation.The authorities will always advise for people to allow investig ations into the matter.How many times have investigations proven speculators wrong? Yet they will still exist.For the truth to come out, patience is of essence. A thorough job has to be done.Do not rush yourself through this process of questioning. You need the truth so as to see why you should not be hating yourself at all.By the end of this process, you will realize that you allowed lies to run your life. Then, you can work on the solution.This article will show you that you can still make a difference in your life. This is regardless of the stage of life you are in.There is always room for improvement.From Whose Perspective Are You Looking at the Situation?You have hated yourself enough, it’s time you changed your perspective.Why do you need to do that?You have personally experienced the effects of seeing yourself as the villain. The first two questions have no doubt shattered some lies you believed to be truths. You now need to start seeing things from the angle of ‘what if all the things I believed have been lies?’Activate your imagination. Bring out your creativity. What if you were never really responsible for that incident? What if you are so much better than has been known by others? What if you are yet to bring out your best?You know where your responsibility in that incident lied. You know that the extended responsibility was really nothing but a way of explaining things no one understood. You now know that they were wrong all this time.Their definition of you has all along been wrong.More importantly, having believed it, your definition of yourself has all along been wrong.You are only as good as you see yourself. You have so much in you but have never seen.All because it was clouded by lies. Lies that spoke so loudly that the truth became inaudible.Look at life from a new lens and discover the goodness in you. The reason humans cannot live alone is because we have different strengths and capacities.You need to know your strengths and capacit ies.But how do you do this?FORGIVE YOURSELFNow that you have the truth figured out, you should forgive yourself and let go of the past.This is the past that has held you hostage for a very long time. You need to recognize that holding onto that past is limiting you life.You have an opportunity to enjoy and appreciate yourself for the rest of your life.Just as being forgiven by someone gives a great relief, so does forgiving yourself.Guilt causes shame and fear.That is why the guilty always want to run or hide.Forgiveness brings freedom.If forgiven, you become free and fear no longer holds any power over you. You now have the key to that freedom in your hand.Will you accept the offer for freedom?Self-forgiveness is easy, as long as you have decided you want it. Take time and think about some of the benefits.Internal peace â€" with self-loathing, there is always a battle raging inside you. This is a cruel battle you wage against yourself. It is a fatal battle and the casualty is only oneâ€"you. When you forgive yourself, it is like a ceasefire, only that this is permanent. Ceasefires bring a lot of relief to the victims of wars since they get to pick up their lives with no fear of harm or death.Forgiving yourself is being at peace with yourself. You will finally be free from being stressed by thoughts of evil towards yourself. Whenever you have a grudge, a lot of positive feelings get lost. Your mind constantly thinks of the wrong done to you and seeks ways of revenging it.After forgiveness though, your mind will be free to think of ways to improve your life. You are more likely to achieve your goals with a peaceful mind. Where peace lacks, confusion reigns. don’t expect any progress while operating in confusion.Fresh outlook of life â€" forgiving yourself will give you a new and fresh view of life. The freedom that self-forgiveness provides ushers you into a new life. You will start seeing things like you have never seen them before. You will develop perspect ives which you never had. This will be evident of the kind of life you can have. If you have ever listened to successful people speak, then you have noticed that they see things differently.Renewed joy â€" when you know that nothing is holding you back, you can’t help but be happy. It gets better when the person you are happy with is yourself. When you are happy with yourself, your confidence levels shoot up. Happy people don’t allow their joy to be ‘stolen’ by anything. Having lacked joy, getting it will bring a major difference. It will be one of the things you will hold onto dearly.Rediscover yourself â€" one of the most important things in life is to know yourself. This is important because you get to know what you can and should do. Without this knowledge, you can waste a lot of time trying your hand in various things and not succeeding. With no self-loathing thoughts, your mind will direct you in the right paths of opportunities.With self-discovery, ensure you check yo ur real strengths and weaknesses. Take care not to believe lies which will only serve to limit your progress.A list of benefits cannot be exhausted. The idea is to show you that there is a lot to be gained. For example, self-forgiveness brings joy. This joy further brings higher self-confidence. Self-confidence empowers you through challenges. The benefits have a ripple effect, cascading from one to another.While going through the self-forgiveness process, ensure you don’t rush through it. You would rather go about it slowly but well rather than quickly and fail to get the results.It is ok to feel doubts as to whether you have really forgiven yourself. You will all the same have forgiven yourself if you follow these simple steps.Without forgiveness and love, you will live with resentment, bitterness, malice and strife which result in more pain. You can never love without forgiving. Forgiveness deepens your ability to love and frees you from pain.  Kemi SogunleAcknowledge the Wron g that HappenedForgiveness is sought when something wrong has been done.Many times when faced by the reality of something wrong done, the natural tendency is to hide. You may have practiced denial as you tried to deny that you did something wrong.Since you have done this many times, it may come up as the easier way of handling things. As we have seen however, the best way is to deal with the root cause.Having gone through the past and seen what happened and how things came to be, move forward in the truth. If there are several wrongs, despite how big they look, recognize them all.List them down for the sake of clarity.Take ResponsibilityYou played a role in the wrong which happened. Whether in whole or in part, admit where you were wrong. In case you get emotional and start crying, pause and cry all you can.Your emotions are tied to your past and they need to be freed. This is the pressure that should be let out. Restraining yourself may result in real freedom not being achieved.Rem ember and utilize the truth which you discovered earlier.Having recognized the truth of your responsibility, you can stay clear of other accusations coming up in your mind.Remember that you previously believed many lies and ended up suffering for it.Therefore, do not allow any lies to creep into your mind. There should be room only for the truth.Admit that You Have Wronged YourselfYou have admitted that the wrong happened. You have then taken responsibility for your contribution to the wrong.Now it is time to admit that you have not been kind to yourself.You see, you had allowed yourself to slide into a world of negativity about yourself. You have called yourself bad names and even denied yourself love.Why?As you have already found out, it is because you believed some lies. Lies about yourself and about your contribution to what happened.Believing those lies, you then wrongly accused yourself of many wrongs and rendered the wrong verdict on yourself. You convicted yourself whereas y ou should have freed yourself.As a result, you denied yourself love and also denied others the opportunity to show you love. You have therefore been the victim of your own prejudice.Apologize to YourselfJust as you would apologize to someone else, apologize to yourself. Tell yourself sorry.Identify with the feelings that the wrong treatment to yourself have evoked. If a part of you feels angry, allow it to express itself. Afterwards, apologize to it to make peace inside you.This is the primary reason you are forgiving yourself: making peace with yourself.Do not hold back any emotions that may engulf you. You are free to express yourself in the way you feel as long as you stay safe. You may need to choose a private place for this self-reconciliation exercise.Part of your safety is taking care not to embarrass yourself. This is especially when you are just starting the healing process.As you apologize to yourself, you should be feeling lighter. You should be feeling the heaviness in y our heart ease. Some peace should be coming in as well.This is a good sign.Do not be in a hurry.If you notice something you had not seen before, just check it out. Find out the truth about it then follow the same procedure.Remember to stay safe. If you have ever haboured suicidal thoughts and they never cleared, please get help from a counselor first.Free YourselfWhen you wrong someone and then apologize, you eagerly wait to hear the words ‘I have forgiven you.’ This is what frees you of the burden caused by your guilt and shame. You will apply the same principle at this stage.With a lighter heart which has some peace and joy, tell yourself that you are now a free soul. Visualize yourself as a previously-trapped bird which has now been set free. Or an antelope captured by a leopard but managed to escape. Such a bird or antelope flies/runs away without looking back. It’s joy cannot be hidden.Imagine the things you have always wanted to do but felt inadequate. Tell yourself that they are possible. You may not immediately know how to achieve them. All the same, just being free is enough motivation towards them.LOVE YOURSELFYou have moved from bondage to its opposite, freedom. Now move from hatred to its opposite, love. If you have lived for many years hating yourself, you may not even remember or know what love is.As you go through the suggestions below, just keep one thing in mind.Love means that you appreciate who you are and what you have. If you make any mistake, don’t crucify yourself.Watch the below video to start you off on the journey to loving yourself. After that, read on for ways of doing it. Here are the ways to love yourself.Know Your StrengthsEveryone has strengths and these are what make people stand out. No matter how much time you think you have lost, you still have time for a turn around.Here are some questions to help you out with this:What do you do without struggling?What are you often helping people with?Which subjects did you excel in while in school?What do you love doing and rarely get tired while at it?Answering these questions will help you know that you are good at something. Appreciate yourself for what you have because these make you unique.Even if there are others with similar strengths, your combination of these distinguishes you from them.This is what one very successful king of ancient Israel realized.He couldn’t hold back but testify that God had created him wonderfully.I praise you because I am fearfully and wonderfully made;  Psalm 139:14 (NIV)When you start looking at your strengths as unique, you will have many reasons to be glad that you are free. Free to exercise your strengths to bring yourself joy, make profit, help the society etc.Get in Touch with Your HobbiesAmong the reasons you are in this world, is so that you can enjoy what is around you.There are songs which have been sung waiting to be danced to; movies shot waiting to be watched; plays acted waiting to be watched; games waiting to be played; books awaiting reading etc. There are very many recreational activities. Identify your pick and engage in it.Another reason your hobbies are important is that they help you become social. As someone who had been mostly alone, you need to get friends around you.Having friends will help take your mind from the past faster than when you are alone.When for example you have a game to play tomorrow, you may spend time today practising.This keeps your mind busy and gives it something new to digest instead of the past.Don’t Be Too SeriousDo not take life too seriously. You will never get out of it alive.  Elbert HubbardNo matter what you pursue in life, you need to take breaks.Do not always look at things from a serious point of view. If you do, you will not find much to be grateful about. When you ease up and allow yourself to be amused by life, you will enjoy life more.Treat YourselfYou cannot say that you love yourself if you never give yourself treats. Take some time a nd just do something good for yourself. Find a reason to celebrate yourself.Have you done a task well? Did you finish it ahead of the deadline? Were you the best among your friends? Have you finally achieved a goal after much trying?Do not let those moments pass you by. By the way, regardless of what you have heard out there, it is never about the price. It is always about the thought.Obviously, the higher the price the more valuable it looks and feels. However, it does not always have to be expensive.Many are the times when appreciation has been deferred in search of expensive. You do not need to save a fortune to go on holiday. Make some popcorn, grab your TV remote and watch your favorite show.CONCLUSIONYou are well on your recovery path now and have changed allegiances. From being your enemy to your friend. Occasionally, you may get an old thought coming back into your mind reminding you of your past. Sometimes, it may even question your freedom.Just take that thought as a real person and tell it off as you would an enemy. Speak out loud if it persists. Reject what it says and counter it with the truth.Remember that you had been in bondage due to believing in lies. You were then able to discover the truth which led you to freedom. Hold onto those life-changing truths as your weapons for maintaining your freedom.Enjoy your freedom.Share your thoughts in the comments.

Thursday, May 21, 2020

Assessment and Learners Essay - 1015 Words

4 Understand how to involve learners and others in assessment 4.1 Explain the importance of involving the learner and others in the assessment process Assessment is all about making judgements. A major argument for involving students in self and peer-assessment is that it helps them to develop the ability to make judgements, in particular about themselves and their work. This is an important life skill as well as an academic one. If an assessor wants to observe a specific piece of evidence but is unable to because maybe it hasn’t occurred in any methods of assessment; this is where it’s important for others to get involved for example the managers or the colleagues. The workers can motivate the learner when the assessor is not around.†¦show more content†¦Self-assessment is a natural progression and grows out of peer assessment. It allows the students to examine their own work and discover strengths and weaknesses for themselves. This can be carried out through reflective practice through a diary of learning or learning log that allows the student to see progression and reflect upon the journey. Its important to incorporate some aspect of self-assessment every day, if possible, in order for students to take responsibility and interest in their abilities. Another way of using self-assessment is by asking the students to give themselves a grade on the work that they have completed before handing in the work to the marking criteria set, or for student looks at their assignment and marks green for questions that they feels confident about, yellow for questions that they are unsure of and red for questions that will require help. 4.4 Explain how assessment arrangements can be adapted to meet the needs of individual learners Assessment arrangements can be adapted by allowing the learners to have an element of choice on how the criterion is assessed. This will allow the learners to feel included and means that the tutor is not offering an alternative or necessarily forcing the learner to disclose their lack of understanding or forcing adjustment. AnShow MoreRelatedEssay Assessment and Learner1780 Words   |  8 Pagesfunction of assessment in learning and development The function of assessment in learning and development is to provide a measure for the learners progress. Assessment is carried out through checks throughout the course, and at end of course. activities can help the learner to see their development whilst allowing the Assessor to give valuable feedback when appropriate. This is to measure the learners understanding of the subject set by the criteria. For example: Assessments provide clearRead MoreAssessment and Learner Essay2069 Words   |  9 PagesUNIT TITLE: 007 Principles of assessment in lifelong learning LEVEL 3 (3 credits) Learning OutcomesThe learner will: | Assessment CriteriaThe learner can: | Learner statement | 1. Understand types and methods of assessment used in lifelong learning | 1.1 | Explain types of assessment used in lifelong learning | Assessment can be Formative and should take place continually throughout my learner’s time to allow for development, by simply asking them questions and observing their actionsRead MoreAdult Learner Assessment3075 Words   |  13 PagesRunning head: ADULT LEARNER ASSESSMENT Adult Learner Assessment Enter Student Name Here Capella University August 26, 2012 ED7712 Classroom Assessment in Education All students are familiar with assessments. They have been assessed on various levels all through primary and secondary school, and if they attended school afterward they ve experienced assessments in postsecondary school as well. Why do we do assessments? Assessments are necessary - they notRead MoreAssessment of English Language Learners1489 Words   |  6 PagesAssessment of English Language Learners Alisha C. Green Grand Canyon University: ESL 533N Advanced Methodologies of Structured English Instruction December 12, 2012 Abstract Assessments are a critical tool in monitoring the progress of English language learners at all grade levels. The main purpose of assessments is to ensure students are receiving quality teaching instruction in accordance to academic and content standards. 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The practice allowed me to identify potential reinforcers, functions of behaviors, and strengths and challenges of learners’ skills. A skills assessment was conducted in SPE 569. This assignment _____ According to Cooper and colleagues, a preference assessment identifies potential reinforcers that can beRead MoreSelf-Assessment and Reflection of a Visual Learner1693 Words   |  7 PagesSelf-Assessment and Reflection of a Visual Learner Marcia Weaver COM/516 May 6, 2012 Denise Corso Abstract In this paper, I take the reader through my search and the processes I went through as a visual learner to decide on my choice of instruction, online or traditional. I identify my strengths and highlight how I have used them in this course; uncover my weaknesses, and present strategies on what to adjust to accommodate them. I also analyze the sources of my preconceived notions aboutRead MoreAssessment Methods For A Learner s Knowledge2396 Words   |  10 PagesAssessment Methods There are various assessment methods that can be used in different scenarios for different reasons. Observation Observation is one of the primary assessments and will be used often, as you should be observing the learners’ at all times ensuring that learning is taking place. You need to be observant of body language or actions such as raised hands in case a learner has missed something or has a question to ask. You also need to be observant to any hazards within your learningRead MoreLearner s Personal Leadership Assessment787 Words   |  4 Pagesfocus upon the learner’s personal leadership assessment, and on qualities that are inherent to leadership as a whole. The leadership skill assessment questionnaire produced an overall score of 26. According to the questionnaire, this was above average in all areas. However, the learner is able to identify areas of continued growth needed to achieve future career goals. Subsequently, these areas will be divulged in this paper as well. The learner discovered it will be advantageous to be moreRead MoreEnglish Language Learners For My Assessment1614 Words   |  7 PagesProfile The intended English language learners for my assessment would be primary aged students who are at the beginning level, according to WIDA. Primary aged students are students in kindergarten through grade 2, and WIDA describes students as â€Å"beginning† if they (a) understand and speak conversational and academic English with hesitancy and difficulty, (b) understand parts of lessons and simple directions, and (c) are at a pre-emergent or emergent level of reading and writing in English, significantly

Wednesday, May 6, 2020

The Importance Of Desensitization And Its Effect On Society

Each generation of society, it has had things that has been looked upon as wrong. People at certain times of history have different meanings and values for their actions. At some point people were desensitized to certain things, and a century later became sensitized or vice versa. What people are sensitive to tells a lot about society as a whole. The things that society accepts, doesn’t accept, has a biased too can be communicated through its portrayal. Desensitization is an element in which society advancement has created. The whole concept of desensitization comes from the culture in which we are exposed to. Desensitization not only explains why our culture is the way it is, but how far we are willing to go in the name of advancement. In Maggie Nelson’s â€Å"Great to watch†, she discusses how the content that media produce is violent. Karen Armstrong’s â€Å"Homo Religiousus† discusses different religious characteristics. In Daniel Gilbertâ€℠¢s â€Å"Immune to realty† we can find examples of desensitization and its effect on society. Desensitization is something that is exists in society as something neutral. Desensitization does not take sides on being beneficial or harmful, it is just the natural way of humanity. Desensitization is present by the media we are presented with, our negative thoughts, our tolerance, and our awareness. The vulgar content in media desensitizes people by creating a culture in which people imitate the destructive behaviors they observe. The norms that isShow MoreRelatedMedia Violence Essay1320 Words   |  6 PagesMedia Violence Media violence is one of the most debated public issues society faces today. Television screens are loaded with the glamorization of weapon carrying. Violence constitute as amusing and trivialized. Needless portrayals of interpersonal violence spread across the television screens like wild fire. Televisions spew the disturbing events such as children being assaulted, husbands inflicting domestic abuse on their wives and children succumbing to abuse by their parents. Scenes of betrayalRead MorePsychoanalytic Therapy : My Primary Theory874 Words   |  4 Pagesand the present determine one’s behavior. Humans are naturally motivated to find their place in society and to belong to a group. Many of the experiences that we have before we reach the age of six years old determine our personal characteristics of who we are as a person. From that age, our personal experiences and decisions shape our future. Our behavior is goal-oriented and stresses the importance of the choices we m ake. We must take responsibility for their actions and be purposeful in creatingRead MoreA Pleasant Demise in Shakespeares Hamlet1081 Words   |  4 PagesIn the modern era, society rejects anything related to death. Advertisements consistently supply the consumer with information about hair coloring and skin cream products to procedures like botulinum toxin injections, all in hopes to combat the effects of aging. New medications are constantly under development to keep the elderly and debilitated alive for numbered days as their health deteriorates. The subject of death draws strange glances and quiet discomfort if pursued in everyday conversationRead MoreAnalysis Of The Article Fahrenheit 451 1233 Words   |  5 Pages Katherine Moore Miss Keith English 11, Block 3 30 January 2017 The Evils of Technology in a Modern Society It is easy to tell that the obsession with technology has had major effects on people’s way of life. Political elections are polluted by voters that believe it is a game, Students with answers to questions shoved down their throat in the form of useless facts and a society in which individuality is dangerous. 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The Nurse-Family Partnership program is talked about as a great solution for poor single teenageRead MoreThe Effect of Fantasy Fiction975 Words   |  4 PagesOur future here on this Earth is a bleak one. Our society is on a dangerous slope of promoting vanity at a rate that is ever more increasing, and thus resulting in stunted mental capacities. We are teaching the youth of today to disregard literature as a whole while we shove products and electronics down their throats. With the fast paced changes of social media, there comes a decrease in attention, which is crucial to critical thinking skills, analytical skills, and the time it takes to processRead MoreBlaming the Media for the Worldwide Increase in Violence Essay892 Words   |  4 PagesBlaming the Media for the Worldwide Increase in Violence The mass media are an increasingly accessible way for people to learn what is important in the world today and what is acceptable behaviour in this society. Media outlets include film, radio, print, music and so on; film being the most widely used medium. The media which is prevalent in every aspect of our lives, is the perfect instrument to instil ideas in the minds of the people, and the most susceptible of themRead MoreMass Medi A Positive Side And A Negative Side3367 Words   |  14 Pagestelevision shows such as Sesame Street have also proved to have a positive impact on children in another way compared to television that show the importance of family values: Education. â€Å"According to a soon-to-be published meta-analysis conducted by researchers at UW-Madison, watching international co-productions of â€Å"Sesame Street† has a positive effect on children’s learning and is an â€Å"enduring example of a scalable and effective early childhood educational intervention (cited in references).† These

Medicine and Mental Illness Free Essays

K272 TMA01 Consider the usefulness of a holistic model in explaining the experience of mental health. A holistic approach to mental illness means that the user’s physical, mental and spiritual health along with the user s state of mind, lifestyle and social factors will all be taken into consideration when analysing them. Holism refers to treating the whole person. We will write a custom essay sample on Medicine and Mental Illness or any similar topic only for you Order Now This means that holism feels disease doesn’t just affect the body, but also the mind and spirit as well. It’s said that the five dimensions are all inter related and so if one is c hanged then the other dimensions will all be impacted in some way or another. In a sense I feel that holism is practical as it explores several avenues in order to treat mental illness rather than the bio-medical approach which uses only one. The World Health Organisation (1946), define health in the following way ‘a state of complete physical, mental and social wellbeing and not merely the absence of disease and infirmity’. This definition of health supports both the medical and social models. In suggesting that wellbeing is the key to health the definition embraces the idea that in the treatment of illness all factors, social, mental and physical must be taken into account. If this definition is what professional’s base their treatment of mental health upon, then it could be seen that the medical and holistic models are intertwined and should in fact work in harmony. Yet one model holds dominance over the other. It is the medical model which is predominantly used in the treatment of mental health (Bentall, 2003) The Biomedical Model The bio medical model evolved as a response to diseases in the 19th century. German psychiatrists then used this model, based on their beliefs and not hard evidence, to categorize the symptoms of mental distress into distinct conditions, one of which was Schizophrenia (Bentall, 2003). The model suggests that mental health is an illness, characterised by specific symptoms that have a pathological base. This came about because research supported the notion that mental ill health was due to chemical imbalances, body dysfunction or injury (McCullough et al, 2005, Pritchard, 2006). However there is another suggestion that mental health is a hypothetical construct† (Boyle, 2002: 14). The fundamental focus of this model is that the individual is the source of their mental illness. Therefore the person can be treated and as with most illness the medical model will look at medication as the way forward (Beresford, 2005). Within this model the body is seen as a device rather than a person and as an appliance its functions will often need repair (Giddens, 2006). This thought process is damaging, it can encourage a poor relationship. When the ‘person’ becomes lost and is seen as a list of symptoms, they become stigmatised and labelled. This labelling can cause further mental distress and so more ‘symptoms’ may be seen (Thompson, 2006). The medical model sees mental illness as a brain malfunction, an imbalance, a set of symptoms, to restore mental health the medical experts will endeavour to adjust the imbalances with a variety of drugs. The use of drugs often does give a quick fix to some symptoms; however the use often creates a dependence, which may last until death (Harris et al, 2007). This dependence on drugs will give further credence to the medical model. Many researchers point out that this reliance on medication causes further mental distress, as the side effects can be many and enduring, adding further problems to those with a diagnosis of mental illness(Wallcraft, 2005,Usher et al, 2006). The Holistic Model As we know the holistic model is not the most popular model, it is however very important as it represents a way of thinking and understanding mental distress and gives a positive approach to working with and supporting people experiencing mental illness. Each person’s experience of mental illness is unique. Seedhouse (2000, pp 59-60) suggests that holism makes two main claims: that the whole cannot be fully understood separately and that they separate parts cannot be understood apart from the whole. Holism has many available methods including counselling, and congestive behaviour therapy. Although all of these aspects work together each promotes its own therapeutic power, which doesn’t really take a holistic perspective as it claims to. This can be very confusing and distressing for a user who has only ever encountered the biomedical model. A good example of this is (Taussig, 2002, p10) â€Å"the recovery from breakdowns has always been slow and painful, and each one has brought a different treatment ranging from C. B. T therapy to psychoanalysis. On each occasion when I called on the providers to help me out of the dark, each stood proudly alone protesting their own therapeutic power and efficacy†. Holism allows users to see how the body and mind are connected by letting them reflect. Reflection matters because it is continuous with practise. How you think about what you are doing affects how you do it, or whether you do it at all. It may direct your research or your whole attitude to people who do things differently, or indeed your whole life. (Blackburn 1999) However holistic approaches can bring the mind-body divide to the forefront as its been proven that reflecting on emotions can bring on physical distress such as raised heartbeat, headaches, and pains. Bringing supressed thoughts to the surface can also cause people to become dependent on such things as alcohol and drugs which need some biomedical intervention. Mind-body relations are always mutual and bidirectional-the body affects the mind and is affected by it. mind and body are so integrally related that, in practise], it makes little sense to refer to therapies as solely â€Å"mental† or† physical†, rather mind-body could perhaps be best regarded as an overall process that is not easily dissected into separate and distinct components or parts. (Seedhouse 2002, p55). . Whilst there are arguably opposing principles within the medical and holistic model it can be suggested that the diversity can be productive. There are aspects of both models that may help with the diagnoses of mental illness. The bio medical model through research will continue to strive for a specific, pathological base. Medicine aims to prevent mortality, with a high incidence of morbidity within the group of people diagnosed with mental illness, on-going research is a must (Muir-Cochrane 2006). The holistic model will strive to ensure, that the person with mental distress will have an individual programme tailored to their needs and therefore a selection of treatments may be the answer. The Hippocratic Oath which is fundamental in medicine suggests that interventions delivered from the medical profession of which psychiatry belongs ‘do no harm’ Sokol (2008). If the so called experts used the model to treat service users with a diagnoses mental illness in a way that caused no harm they would strive to ensure that when assessment was undertaken all aspects of the medical and holistic models of mental distress would be taken into account. The complex nature of mental illness would be identified and a more impartial framework of support could be supplied. It could look at solutions and ways of coping, rather than problems and illness. It would value the service user with mental distress, building a relationship and remembering that ‘mental illness’ it is not just an illness, a list of symptoms, there is a person present that needs to be respected. Perhaps the unification of these two models would enable the treatment for mental illness to be more people centred and unique. Service users could define what help was needed, and the balance of power would be with the expert. (Warren, 2007). References Beresford, P. (2005) Social Approaches to Madness and Distress: User Perspectives and User Knowledge, In J Tew (Ed), Social Perspectives in Mental Health: Developing Social Models to Understand and Work with Mental Distress, London: Jessica Kingsley. Bentall, R. P. (2003) Madness Explained: Psychosis and Human Nature, London: Penguin. Blackburn, (1999) Bowen, P. (2007) Blackstone’s Guide to the Mental Health Act 2007, Oxford: Oxford University Press. Boyle, M. (2002) Schizophrenia: A Scientific Delusion, London: Routledge. Giddens, (2006) Harris Et Al (2007) McCullogh Et Al (2005), Pritchard (2006) Muir-Cochrane (2006) Seedhouse (2000 P59-60) Seedhouse (2002 p55) Sokol (2008) Thompson (2006) Toussig (2002 p10) Usher Et Al (2006) Warren (2007) Word Count -1750 including references How to cite Medicine and Mental Illness, Papers

Sunday, April 26, 2020

Integrated Advertising America Alcohol Industry Case

Introduction Integrated Advertising refers to the promotion of a certain product using a variety of media. Since the inception of Internet and the subsequent generational change, there has been tremendous change in the manner in which companies place their advertisements. The use of mobile advertising is quite popular with studies showing that it will be the most preferred by 2016.Advertising We will write a custom research paper sample on Integrated Advertising: America Alcohol Industry Case specifically for you for only $16.05 $11/page Learn More Television advertising is still quite popular though it is largely driven by prime times and major programs. This transformation is across the board. However, a look at alcohol advertising paints an even more interesting picture. This paper looks at the nature of alcohol advertising integration, its effectiveness, and the influence it has on the general populace (Mims, unpaged). Nature of Advertising Alcohol a dvertising is diverse in nature. Companies spend so much money to create awareness of alcohol. Most of this advertising is on broadcast media. This includes radio, television, and other news channel. In these broadcast media, maximum attention is directed towards particular prime times and certain programs. In America particularly, most of alcohol advertisements (over 90%) appear in sports programs. This is significant as it targets specific audiences. In Canada, for example, alcohol advertising features prominently when the popular game of hockey is underway. While majority of Canadians watch hockey games on television, a significant number attend live games. In these arenas, alcohol is massively advertised and estimations show that for every ten Canadians that watch these games, half drink alcohol related content while at it. In America, American soccer is a popular pastime. This is what culminates into super bowl Sundays. It is common knowledge that during these Sundays, advertis ers pay a lot of money to place their adverts. A check at these adverts indicates that majority of them are automobile related. Interestingly, the second largest category is alcohol ads. Hence, sports programming is a popular way to advertise alcohol in America. Pundits indicate that it accounts to over 90% of the total alcohol advertisements (Mims, unpaged). The second most popular programming that attracts alcohol advertising is prime time television. For example when broadcasting news, when analyzing hot political topics, or when a certain popular show is been broadcast in television. All these are times when alcohol advertising is broadcast. However, it is important to note that certain laws govern prime time adverting of alcohol.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, in United States certain laws indicate that when advertising alcohol, 70% of the audience should be of above alcohol drinking age. Additionally, the message should explicitly expose the dangers of consuming alcohol. The laws are similar in Canada with special interest in letting the public know the danger of using alcoholic contents. The laws are also aimed at protecting young people who the advertisers deliberately target. Alcohol advertisers advertise mostly on weekends. This is not by accident but design. During weekends, most young people are likely to engage in leisure activities, which are synonymous to drinking alcohol related products. This forms a very influential platform for advertisers. Research indicates that over 90% of alcohol is consumed on weekends. This rubber-stamps the strategic move to advertise on weekends (Ulrich and Song, 296). Influence on General Populace Over the years, research has indicated a general direct effect of alcohol advertisements to consumption. However, there is no direct relationship between increased alcohol consumption and advertising . The manner in which companies advertise, as noted above, indicate that the greatest target audience is the youth. While it is logical to conclude that advertisements on weekends may result in a specific target audience of young people, it is risky too. This is because most underage people are also free on weekends. Laws in both Canada and USA prohibit this. However, advertisers continue to do it albeit expertly avoiding these legal pitfalls (Mims, unpaged). Alcohol advertisements do not necessarily lead to higher consumption. Studies indicate that alcohol advertisements lead to brand loyalty and increase the market share of alcohol companies. It is crucial to note that these advertisements have the effect of bringing new alcohol consuming people on board (Ulrich and Song, 297). The most affected people are the youth. The advertising channels and the nature of advertising adopted by alcohol companies have the direct influence on youthful audience.Advertising We will write a cu stom research paper sample on Integrated Advertising: America Alcohol Industry Case specifically for you for only $16.05 $11/page Learn More The advertisers associate alcohol consumption to class and a high status in society. It is also common for alcohol to be associated to success. This is the reason they advertise on popular games. Hence, youthful audiences are carried away and are easily influenced by these adverts (Grube, unpaged). In addition to the above analysis, it is crucial to analyze the main advertising channels and the manner in which they are changing in the face of globalization and internet. Mobile advertising and internet related advertising is quickly gaining ground. Studies indicate that by 2016, mobile and internet advertising will surpass all traditional advertising channels combined. These traditional channels include radio, television, print-media, and personal marketing. Hence, companies are shifting towards social media sites such a s Face book, Twitter, Instagram and MySpace to advertise alcohol (Mims, unpaged). The flipside to these advertisements is the potential of reaching unintended audiences. There are no legal structures in America to govern the impact of these ads to audiences of lesser ages strictly. However, it is simple and relatively cheap to advertise on these channels (Grube, unpaged). Effectiveness of Advertising Alcohol advertising is quite popular the world over. Alcohol selling companies stake in millions in profits. As noted earlier, there is not statistically proven correlation between alcohol consumption and advertising. However, these companies continually increase their market share and promote brand loyalty. The advertisements mostly affect the youth. The currently trending internet and mobile advertising affects the youth most with over 90% of the youth directly exposed to raw adverts on alcohol. This is the same case with the nature of advertising adopted by these companies on other c hannels such as print media, radio, and television advertising. Estimates indicate that close to 90% of youthful audiences are exposed to televised alcohol advertising. In the year 2010 for example, light television viewers were exposed to over 400 alcohol advertisements annually. Heavy television viewers at the same time were exposed to over 800 television ads around the same time (Grube, unpaged).Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Television advertisements are supposed to reach certain legally permitted audiences. This excludes children below the age of majority, which is 21, in America. However, this is not usually the case. With the increased internet usage, children below this age are continually been exposed to such ads. The USA and Canadian legal fraternity is grappling with ways to try to curb this by proposing laws that govern alcohol advertising. However, not much has been achieved since it is not possible to determine the age of a person who subscribes to social media sites or sites that are popular with such adverts. These sites include sports promotion sites. Additionally, while companies may try to limit advertisements to sports programming, the audiences that watch these sports are mixed in terms of age. Families attend them, which constitutes young children who are exposed (Ulrich and Song, 298). The above analysis indicates that the effectiveness of alcohol advertising is a critical area of dis cussion. There is no any right way to justify the wrong audiences who are exposed. The big question that many pundits ask is whether this scenario is by design or default. A critical analysis indicates that this is all by design. Alcohol companies are normally desperate to consolidate their market. They are also desperate to ensure loyalty to their brands. The best to do this is to expose youthful audiences to the coolness associated with alcohol consumption. This sticks in their heads and they grow knowing that alcohol is good. There is no direct way of admitting this. However, America’s legal system requires that alcohol advertisements be captioned with the danger of consuming too much. This may have the mitigating effect of discouraging alcohol consumption albeit at a minimal percentage. In conclusion, alcohol advertisements have both positive and negative effects. However, while positive effects can be readily quantified, the negative ones have to be carefully deduced fro m the effect it has on society. In America, at least 60% of people consume alcohol related content (Ulrich and Song, 297). Textual and Image Advertising Analysis Jim Fowles Fowles says that an advert has appeals from the following dimensions. That is sex, affiliation, dominance, autonomy among others. An effective ad appeals to the person reading the advert from each dimension. In the American culture, for example, everyone reveres winning and winners. Kids learn from their parents how to win in life and among peers. Hence, an ad that appeals to this characteristic is a direct influence to a majority of these people (Ulrich and Song, 297). In the American and almost every culture in the world, men must have a certain appeal that borders on dominance to win the hearts of women. Advertisers use this fact and Fowles is an advocate. He is capable of protection of the family and his woman. He also stands out among his peers. This means that he is the man every woman would go for. Therefo re, an advert should have a direct psychological connection with majority of women. This does not mean they will use alcohol. However, it meets the whole intention of advertising, which is attention. The other factor that Fowles uses to judge a good advert is autonomy. This stands out quite well in many alcohol adverts. However, an ad’s influence should cut across the board. It should not influence the targeted audience only. This is the true nature of advertising. Although the target may be a certain group, an advert should strive to influence a large number of people. This is because in marketing the larger the pool the greater the likelihood of making a sale. Courtland Bovee While Jim Fowles analyzes the use of image in advertising, Courtland Bovee analyzes the use of text. The textual components of an advert should meet and exceed the expectations of the target group. The first textual component is the heading/headlines and subheadings. Textual advertisements are appealin g to people who take time to read them. In the above case, most of the people are not patient. This group includes teenagers, men and people who are starting to make it in life. Hence, psychologically, they do not want things that might appear as disturbances (Ulrich and Song, 296). In using textual ads, Bovee offers some dos and don’ts. For example, it is suicidal to use commonly used phrases or clichà ©s. This dilutes the message of an advert. He advises that the text be bold enough to meet the eyes of the reader. He also says it is important to use short and easy-to-remember phrases. He refers to them as catchy and appealing to the eye (Young, 50). Conclusion Integrated advertising is quite popular currently. Many organizations prefer it as it brings together different aspects of the product. From the analysis, it is evident that alcohol advertising is popular in USA. The perspectives by Jim Fowles and Courtland Bovee present an interesting look into the core nature of im age and textual advertising and their appeals (Kotabe Helsen, 12). This paper brings out the aspect of integrated advertising quite well and vividly explains it using the case of alcohol advertising in USA. With a consumption rate of over 60%, alcohol is one of the advertised products in USA. Additionally, alcohol brings about the concept of integrated advertising quite well considering the flexible nature with which different media can be used as a tool for its advertisement. Works Cited Grube, Joel. 2012. Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption among Youth. 2012. Kotabe, Masaki and K. Helsen. Global Marketing Management, New York: John Wiley Sons, 2004. Print. Mims, Christopher. 2012. By 2016 In North America, Mobile Advertising could be bigger than Today’s Entire Online Ad Market. 2012. Web. https://finance.yahoo.com/news/2016-north-america-mobile-advertising-184013375.html. Ulrich, Kaiser Song Minjae. â€Å"Do Media Cons umers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets.† International Journal of Industrial Organization, 27.2 (2009): 292-301. Print. Young, Charles. The Advertising Handbook: Ideas in Flight, Seattle: Wiley and Sons, 2005. Print. This research paper on Integrated Advertising: America Alcohol Industry Case was written and submitted by user Mauricio U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.